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The Annual Report – ‘Let’s keep it small this year"

The Annual Report Case Study

In a year of slow trading, a key member of the Executive Team suggested that we scale back the Annual Report.

We disagreed.

If anything, it was important to showcase and highlight the successes the business had enjoyed – and to create interest for possible work going forward.

An Annual Report does more that describe a company’s past activities.

It provides a window into the capabilities and promise of the future.

Always look for opportunities to create interest for potential customers and stakeholders – give them a reason to engage with you.

If you want to position your company more positively, contact us on +447771858468

 

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