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Marketing and Sales fall out (again and again) over 'leads'

We can all agree that Sales and Marketing will always disagree on what a lead is and who is to follow it up.

Debates, papers, reports and the minutes of many meetings take up time and energy in the pursuit of a lead.

But what exactly or specifically, is a lead?

Most leads from marketing are because of proactive campaigns developed and executed by the Marketing team. When a customer then chooses to engage with the company, making a conscious choice to interact, the lead is ‘warm’ and ready to engage and should be turned over to sales to close.

We think that deserves a follow-up and some proactive behaviour from colleagues and teams.

We’ve drawn up a practical process to follow, no matter what your job description is, to enable you to capitalise on any lead in your business.

For more information about how we can help you create a lead generation system that works for you, contact us on:

+447771 858468

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