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Marketing Advice

Marketing Playbook

By Sandy Malone | 24th October 2017
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Reputation and Crisis Management

By Sandy Malone | 24th October 2017

Read our guide to better reputation and crisis management. After all, reputation is meant to be developed, enhanced and managed-not patched, plastered and repaired. Click the link above to find out more.

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A mini-market plan template from Peer2Peer

By Sandy Malone | 19th October 2017

A mini market plan template

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Personal Branding

By Sandy Malone | 19th October 2017

Personal Branding

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Managing Media Relations

Managing Media Relations

By Sandy Malone | 16th February 2017

Where shall the resource sit? There are good cases for having media relations as an internal function and for having the activity managed by an external agency. What I like about having an in-house team is their ability to deeply understand the business they are operating in; their knowledge of the stakeholders and most importantly…

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Don't be too helpful

Don’t be too helpful!

By Sandy Malone | 3rd January 2017

We once helped a company manage what could have been a national crisis. You see, the company in question had a good process in place to manage and collect data – if only they had followed it. Instead, when the data was collected, the collecting agent didn’t have the right collection bag, but they wanted…

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