Where shall the resource sit?
There are good cases for having media relations as an internal function and for having the activity managed by an external agency.
What I like about having an in-house team is their ability to deeply understand the business they are operating in; their knowledge of the stakeholders and most importantly the nuances of both those elements and how that might play out with the media. That sort of grip on the facts, the opinion, the temperature of a business is difficult for an external agency to grasp quickly.
To discuss the best structure for your media relations department or to understand how better to manage the media contact us at +447771 858468.