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Insights

How to be a good client

19th October 2017

It’s very frustrating being a client. Your agency is keen to help you make progress in your communications and after spelling out what they think you require and what they are going to do, you find that actually, there’s an awful lot of work for you to get on with too. You thought you’d be…

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Technology & Business

19th October 2017

Technology & Business

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Managing Media Relations

Managing Media Relations

16th February 2017

Where shall the resource sit? There are good cases for having media relations as an internal function and for having the activity managed by an external agency. What I like about having an in-house team is their ability to deeply understand the business they are operating in; their knowledge of the stakeholders and most importantly…

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Snakes spell disaster

A parable on international branding

3rd January 2017

A global organisation had good intentions in Africa-if only they had thought to consider local customs and practices. Their branding, which featured snakes, was viewed as a sign of death to the local population and made individuals flee whenever the branding was showcased. Therefore, getting engagement by the local community was pretty impossible. Local customs…

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Don't be too helpful

Don’t be too helpful!

3rd January 2017

We once helped a company manage what could have been a national crisis. You see, the company in question had a good process in place to manage and collect data – if only they had followed it. Instead, when the data was collected, the collecting agent didn’t have the right collection bag, but they wanted…

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Marketing and Sales fall out (again and again) over 'leads'

3rd January 2017

We can all agree that Sales and Marketing will always disagree on what a lead is and who is to follow it up. Debates, papers, reports and the minutes of many meetings take up time and energy in the pursuit of a lead. But what exactly or specifically, is a lead? Most leads from marketing…

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The Annual Report Case Study

The Annual Report – ‘Let’s keep it small this year"

3rd January 2017

In a year of slow trading, a key member of the Executive Team suggested that we scale back the Annual Report. We disagreed. If anything, it was important to showcase and highlight the successes the business had enjoyed – and to create interest for possible work going forward. An Annual Report does more that describe…

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