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Marketing Advice

Reputation and Crisis Management

Read our guide to better reputation and crisis management. After all, reputation is meant to be developed, enhanced and managed-not patched, plastered and repaired. Click the link above to find out more.

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Managing Media Relations

Managing Media Relations

Where shall the resource sit? There are good cases for having media relations as an internal function and for having the activity managed by an external agency. What I like about having an in-house team is their ability to deeply understand the business they are operating in; their knowledge of the stakeholders and most importantly…

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Don’t be too helpful!

Don't be too helpful

We once helped a company manage what could have been a national crisis. You see, the company in question had a good process in place to manage and collect data – if only they had followed it. Instead, when the data was collected, the collecting agent didn’t have the right collection bag, but they wanted…

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