Contact us at +44 (0) 7771 858468 or email info@peer2peerconsulting.co.uk

Insights

How to be a good client

It’s very frustrating being a client. Your agency is keen to help you make progress in your communications and after spelling out what they think you require and what they are going to do, you find that actually, there’s an awful lot of work for you to get on with too. You thought you’d be…

Read More

Managing Media Relations

Managing Media Relations

Where shall the resource sit? There are good cases for having media relations as an internal function and for having the activity managed by an external agency. What I like about having an in-house team is their ability to deeply understand the business they are operating in; their knowledge of the stakeholders and most importantly…

Read More

A parable on international branding

Snakes spell disaster

A global organisation had good intentions in Africa-if only they had thought to consider local customs and practices. Their branding, which featured snakes, was viewed as a sign of death to the local population and made individuals flee whenever the branding was showcased. Therefore, getting engagement by the local community was pretty impossible. Local customs…

Read More

Don’t be too helpful!

Don't be too helpful

We once helped a company manage what could have been a national crisis. You see, the company in question had a good process in place to manage and collect data – if only they had followed it. Instead, when the data was collected, the collecting agent didn’t have the right collection bag, but they wanted…

Read More

The Annual Report – ‘Let’s keep it small this year"

The Annual Report Case Study

In a year of slow trading, a key member of the Executive Team suggested that we scale back the Annual Report. We disagreed. If anything, it was important to showcase and highlight the successes the business had enjoyed – and to create interest for possible work going forward. An Annual Report does more that describe…

Read More