Posts by Sandy Malone
Marketing Playbook
Reputation and Crisis Management
Read our guide to better reputation and crisis management. After all, reputation is meant to be developed, enhanced and managed-not patched, plastered and repaired. Click the link above to find out more.
Read MoreHow to be a good client
It’s very frustrating being a client. Your agency is keen to help you make progress in your communications and after spelling out what they think you require and what they are going to do, you find that actually, there’s an awful lot of work for you to get on with too. You thought you’d be…
Read MoreA mini-market plan template from Peer2Peer
A mini market plan template
Read MoreTechnology & Business
Technology & Business
Read MorePersonal Branding
Personal Branding
Read MoreManaging Media Relations
Where shall the resource sit? There are good cases for having media relations as an internal function and for having the activity managed by an external agency. What I like about having an in-house team is their ability to deeply understand the business they are operating in; their knowledge of the stakeholders and most importantly…
Read MoreA parable on international branding
A global organisation had good intentions in Africa-if only they had thought to consider local customs and practices. Their branding, which featured snakes, was viewed as a sign of death to the local population and made individuals flee whenever the branding was showcased. Therefore, getting engagement by the local community was pretty impossible. Local customs…
Read MoreDon’t be too helpful!
We once helped a company manage what could have been a national crisis. You see, the company in question had a good process in place to manage and collect data – if only they had followed it. Instead, when the data was collected, the collecting agent didn’t have the right collection bag, but they wanted…
Read MoreMarketing and Sales fall out (again and again) over 'leads'
We can all agree that Sales and Marketing will always disagree on what a lead is and who is to follow it up. Debates, papers, reports and the minutes of many meetings take up time and energy in the pursuit of a lead. But what exactly or specifically, is a lead? Most leads from marketing…
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